Resumé — Aaron Gram

EXPERIENCE

Marketing Project Manager, Revance Inc. Remote, TN June 2021 - Present
• Collaborated cross-functionally with creative, product, and accounts teams to plan, coordinate and execute integrated marketing campaign strategies, contributing to revenue growth of 70% YoY.
• Analyzed marketing campaign insights to assess performance, recommended optimizations and reported KPIs.
• Developed and produced social media content for various brand channels, managing agency support as needed.
• Standardized iterative content approval processes, brand resources and software tools with project managers, reducing design team operational expenses by 27% YoY.
• Designed global creative partner SOPs for content routing and storage in the digital asset library (DAM), resulting in streamlined collaboration with contractors and marketing partners worldwide.
• Built technical post-production workflows for in-house social content designers, significantly reducing onboarding time of supporting media contractors and nearly doubling existing team capacity for social content edits.

Art Director: Motion Graphics & UX, Allergan Inc. Remote, CA January 2020 - May 2021
• Execution of strategic UX updates and design of video content for a portfolio of aesthetic and biotechnology products worth over $1B in annual revenue; Flagship brands included BOTOX, JUVÉDERM and CoolSculpting.
• Collaborated with marketing, legal and account teams on 6 brands, managing business requirements such as creative messaging, user metric goals and OPDP regulatory review requirements.
• Director and technical manager of brand UX and graphic assets, Key Opinion Leader testimonies, Health Care Professional education tutorials and patient-targeted FDA-compliant social media channel content.
• Improved technical software workflows for in-house video team, reducing onboarding time and nearly doubling existing capacity for social content output and review turnaround.

Senior Marketing Project Manager, ZAGG Inc. Remote, UT July 2016 - August 2019
• Drove the post-acquisition integration of project management processes into a unified platform across 6 international consumer technology business units, operating change management for a multi-product portfolio of brands worth $500M in annual revenue.
• Developed cross-functional Gantt models with automated deadline updates, improving ETA accuracy across continents, reducing meetings and optimizing proactive planning methods.
• Conducted regular syncs with product and marketing teams that ensured milestone delivery was on-track and as expected, negotiating conflicts and dynamic changes in-process.
• Collaborated with construction architects and IT to design photo studios, video production spaces with Digital Asset Management solutions for west coast marketing offices.

Senior Content Producer, mophie Inc. Tustin, CA December 2012 - July 2016
• Strategy and creative direction of visual storytelling assets for retail, eComm, B2B sales and social channels for a top mobile technology brand doing $250M in sales worldwide in deep partnership with Apple and Samsung.
• Developed and launched campaign content for 15+ products per year, led visual and technical productions onsite and remote within scope of budget and go-to-market strategy.
• Streamlined social media, pre-roll ads, product page content scope to fit product tier prioritization, resulting in a savings of up to 80% on lower product tier content budgets.
• Onsite art direction of external content production teams for editorial, motion graphics and 3D animation segments, ensuring deliverables to internal creative teams are on-brand, on-budget and on-time.

Media Producer: Global Retail Operations, Apple Inc. Cupertino, CA February 2008 - December 2012
• Promoted from technical software trainer to small production team lead, developed instructional design content for 1st and 3rd party product sales positioning for Apple Global Retail Training eLearning portal.
• Designed technical workflow for mobile global media production kit, a project to standardize the look and format of Apple Retail Store internal communications around the world.
• Developed and managed DAM server metadata sets, allowing global retail partners to find relevant visuals for internal communications presentations.
• Video producer and voice dubbing engineer for localization of content for EMEA/APAC markets, ensuring consistent brand and image quality for all markets and channels.
• Direct creative support of media production roles as required, including writing, directing, camera, editing, sound design and 2D/3D post-production.

COMPETENCIES

Creative Thinking
Problem Solving
Technical Proficiency
Organizational Skills
Commercial Awareness
Results Oriented
Responsible Leadership
Effective Communicator

EDUCATION

Certified Apple Pro™ Professional Software Trainer, Apple Inc., Cupertino, CA
Final Cut Pro X, Logic Pro X, Motion, Aperture

Bachelor of Arts in Studio Art, 2005-2007 University of California, Irvine, CA
Honors in Video / Mixed Media; Minor in Digital Arts

Certificate in Computer Graphics, 2002-2004 Orange Coast College, Costa Mesa, CA
Emphasis in Design and Animation

Certificate in Digital Media Arts, 2001-2003 Orange Coast College, Costa Mesa, CA
Emphasis in Digital Video Compositing

Certificate in Photography, 2000 Coastline ROP, Costa Mesa, CA
Emphasis in Darkroom and Film

TECHNICAL SKILLS

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